How We Decide

How We Decide, is a 2009 book by journalist Jonah Lehrer, that provides biological explanations of how people make decisions and offers suggestions for making better decisions. It is published as The Decisive Moment: How the Brain Makes Up Its Mind in the United Kingdom.

How We Decide

Hardcover edition
Author	Jonah Lehrer
Subject	Decision making, psychology
Genre	Non-fiction
Publisher	Houghton Mifflin
Publication date	February 9, 2009
Pages	302 pp.
ISBN	978-0-618-62011-1

On March 1, 2013, following revelations that Lehrer had been caught in numerous falsifications in his books, Houghton Mifflin Harcourt announced the book was taken "off sale" after an internal review.

Summary

Sections/chapters of the book are titled as follows:

• Introduction
• The Quarterback in the Pocket
• The Predictions of Dopamine
• Fooled by a Feeling
• The Uses of Reason
• Choking on Thought
• The Moral Mind
• The Brain Is an Argument
• The Poker Hand
• Coda

See also

Similarly themed books include:

• Proust Was a Neuroscientist
• Imagine: How Creativity Works
• Made to Stick
• Microtrends
• Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
• Thinking, Fast and Slow
• Thinking Strategically

External links

• Powells books references commercial reviews
• Los Angeles Times review
• Time Magazine review
• “And Now Jonah Lehrer’s Second Book Is Being Pulled From Stores”
• “Publisher Pulls Jonah Lehrer’s ‘How We Decide’ From Stores”